Exceptional Magazine : 2012 Exceptional Magazine
Photography: idGroup Brian Siemsen founded Siemsen Group in 2002 after a successful career as a professional rugby league player. In just six years, he turned the small construction company into a $55 million insurance building business. Meet the 2011 Entrepreneur Of The Year Emerging category winner. The judges said: "Brian Siemsen's innate ability to create and utilise technology gives him a competitive edge in his industry. Siemsen's truly entrepreneurial, forward-thinking approach has allowed this self-starter to develop a successful and totally scalable business." To the "...having a strong culture and investing in the right people is really important." Brian Siemsen, Siemsen Group Brian Siemsen's team received more than 3,000 jobs to manage in the four-day period after the 2007 Newcastle foods. It was then he realised the insurance industry didn't have the capacity to effciently manage the high number of claims following a natural disaster. "Insurers were ill-equipped to handle such a high volume and still uphold service standards and fast turnaround on repairs," Siemsen says. "The key was to help people get on with their lives as quickly as possible." In collaboration with Intelligent Thought Pty Ltd, Siemsen began work on Australia’s frst intelligent building repair management system, Claim Central. Streamlining each step in the claims process, Claim Central takes 147 manual-based processes and condenses them to 60 automated processes, providing transparent communication to all stakeholders. The system ensures quality and reduces the claim lifecycle by up to 60%, allowing thousands of projects to be managed simultaneously. Siemsen's success comes from his focus on developing the right people, systems and technology to deliver on promises of timing, customer service and quality. rescue "Coming from a professional sports background, I understand the value of a good team," he says. "Catastrophes bring out the good and bad in people, so having a strong culture and investing in the right people is really important." In 2011, Siemsen consolidated the building and technology arms of his business under the newly formed Claim Central Holdings. Siemsen believes the systems have potential on a global scale and expects the business to reach revenue in excess of $350 million by 2015.
2011 Exceptional Magazine
2013 Exceptional Magazine