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Exceptional Magazine : 2016 Exceptional Magazine
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16 Exceptional Australia 2016 Emerging category Q How did the idea for The Bikini Body Training Company come about? Kayla: I set up an Instagram account of my work-outs to indulge my little cousins, believing the photos were limited to my friends only, until I received a message from a ‘follower’ wanting advice on my work-out routine. Q You were both entrepreneurial with your own independent successful personal training businesses before you started The Bikini Body Training company. Where did this spirit come from? Tobias: From age 10 I traded lunchtime snacks at school. As I got older I actively sought challenges to set for myself, to test my limits and have something to work towards with an aim to exceed those goals. Once I achieved success, I would simply move on and seek out the next challenge. Kayla: I was always my own person and my own boss, using myself as my own motivation. When I wanted something done, I would work out how to do it and then apply it myself. I started my own business from my parents’ backyard and made it work. duo A dynamic Q The internet and social media were instrumental in the success of your business in the early days. Tell us about that? Kayla: Based on the success of my Instagram account, we identified a potential opportunity and invested our time aggressively, using social media to quickly build the brand globally. Tobias: The internet is without borders so our business model lends itself to easy market penetration, which allowed us to be an international company from day one. Eighty-five per cent of revenue is generated through digital product distribution, including the sale of ebooks, nutrition plans and recipes. Q How will you maintain The Bikini Body Training Company’s competitiveness? Tobias: We understand the need for continual development and are working on a multi-device application to create a subscription membership base, built off our social media following and loyal consumers. This will secure repeat sustainable earnings by transitioning from a single purchase model. Kayla: This will enable the company to target different demographics and provide more sustainable revenue. Further developments include expansion into new markets including China, India, Europe and South Africa, as well as continuing to strengthen our presence across the UK, the US, Australia and New Zealand. Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx PhotographysuppliedbyXXXXXXXX
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