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Exceptional Magazine : 2016 Exceptional Magazine
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7 Exceptional Australia 2016 world by storm Industry category “Righteous living” Taking the toy Manny Stul took control of Moose Enterprise Holdings & Controlled Entities (Moose) in 2000. It has since grown its staff from 10 people to more than 200. Now the fourth-largest toy company in Australia and sixth in the US, Moose has received more than 40 consumer and industry awards worldwide. The company designs and develops toy products in Australia then manufactures and distributes from its factories in China and Hong Kong to over 80 countries. Manny Stul The judges said ... Manny Stul is a quintessential entrepreneur – overcoming significant setbacks and leveraging the creative might of his team to turn Moose into a winner in the global toy industry. He has achieved impressive growth and scale, and created an outstanding, dynamic business in the process. To come back from the brink of disaster takes tenacity and a strong will. Manny has been through the worst and survived. Using Australian know-how and technology, Moose created the Shopkins Small Mart, which won 2015 ‘Girl Toy of the Year’ at the Toy Industry Association’s Toy of the Year Awards ceremony in the US, beating Barbie and achieving sales of 65 million worldwide. It is fantastic to see a private business taking on multinationals to become phenomenally successful in the toughest toy market in the world. Find out more
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